As a part of the Alcohol & Substance Abuse Prevention Project (ASAPP), the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD) has previously awarded CCAPSA with a grant to implement an Alcohol Awareness Campaign in Marietta City and unincorporated Marietta that aims to reduce the number of underage drinking parties and the high prevalence of underage drinking. In 2017, Cobb County (which includes the Marietta area) was revealed to have the highest number of DUI arrest and the second highest number of physical locations where alcohol is sold in comparison to any other county in Georgia. This campaign targets parents and guardians, promoting the”Parents Who Host, Lose the Most: Don’t be a Party to Teenage Drinking” message. With this campaign, CCAPSA aims to address the various factors that may contribute to behaviors of excessive alcohol use, addiction, and underage drinking in the Marietta community. Parental monitoring has been previously identified as a potential risk factor for the elevated rates of underage drinking where parents may sometimes allow teens to drink under their supervision. The “Parents Who Host…” message educates parents about the health, safety, and legal consequences of providing alcohol to teenagers.
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